Home/Blog
From the bench

How this work is actually done.

Our consultants use frameworks that most firms keep behind a subscription. These are those frameworks, written out in full — vendor grids, market sizing, evaluation scorecards, cost models and go-to-market strategy. No gates, no lead-capture forms.

AI integration

The forward-deployed engineer, and why AI integration needs one

The hard part of an AI project is never the model. It is everything around it — and that can only be learned from inside the customer's workflow.

12 min read
Go-to-market

A go-to-market framework for products that already exist

Most GTM advice is written for launches. This is for the more common situation: a real product, real users, and growth that has stopped explaining itself.

11 min read
Context engineering

context.md and llms.txt: teaching a coding agent your stack

Coding agents fail on unfamiliar frameworks for a boring reason — they are guessing from training data that predates your version. A context file fixes it.

9 min read
Scoping

What belongs in a technology scoping report

The document that turns "we should probably do something about this" into work a team can start on Monday — and a number a sponsor can approve.

10 min read
Costing

Costing an AI feature before you build it

Token pricing is the visible cost and rarely the largest one. A defensible estimate models the unit economics, the retry tail, and the humans who stay in the loop.

11 min read
Decision frameworks

Build vs. buy: a decision framework that accounts for the second year

Most build-versus-buy analyses compare a build estimate against a first-year licence fee. That comparison is wrong in both directions, and predictably so.

10 min read
Procurement

Building a vendor evaluation scorecard that survives scrutiny

Weighted criteria, anchored scales, and the four failure modes that quietly turn a scorecard into a rubber stamp for a decision already made.

11 min read
Market sizing

TAM, SAM and SOM without the hand-waving

Top-down and bottom-up market sizing, why serious analysts always run both, and how to present a number that a CFO cannot dismantle in thirty seconds.

10 min read
Research

How to write an analyst-grade market research report

The nine-part structure that credible market reports share, and the sourcing discipline that makes them survive a hostile read.

11 min read
Vendor evaluation

Magic Quadrant vs. Forrester Wave vs. IDC MarketScape: what each grid actually measures

Three analyst firms, three two-dimensional grids, three different questions. Knowing which is which decides whether your citation strengthens an argument or quietly undermines it.

12 min read
Rather have it done?

Brief a consultant instead of reading nine articles.

Every framework here is one the bench applies for real. Describe what you need and a specialist returns the finished artifact — report, plan, scorecard or deck.

Start a conversation →